strategist
Andy has also been invited to speak about various topics that impact the creative industry:

• ix07 Conference
• Pico Design Forum guest speaker
andy tan heok • andy@thincgroup.com
executive creative director / chief strategist / co-founder

Andy is the Executive Creative Director and co-founder of 
The Thinc Group and holds responsibility for the management of the agency, as well as strategy, creative direction, design and copywriting.

Apart from Thinc, Andy is also a director of Asia’s first-ever integrated digital media agency with virtual world marketing communications expertise - Figment - which specialises in helping brands and organisations tap into emerging social media trends platforms and 3D virtual worlds like Second Life.

Andy’s experience spans 15 years across 3 advertising/design agencies. In this period he has led local, regional and global campaigns across diverse industries from F&B, Finance/Banking, Insurance, Telecoms, IT, Hospitality, Education amongst others. His versatility extends above- and below-the-line with strengths in fast concept-driven copy and art direction.

Outside of work, Andy volunteers his time with SAFRA (Singapore Armed Forces Recreation Association), where he spearheaded youth engagement as Chairman of SAFRA Youth Network from 2007-2011, and is currently serving as Chairman of Safra Tampines. He also sits on the SAFRA Management Committee, where he is called upon to share his marketing communications and branding expertise, as well as views relating to youth causes.

Andy graduated with honours in Philosophy and with merit in English Language from the National University of Singapore in 1998, and has been in the advertising and design industry ever since.
mailto:andy@thincgroup.comhttp://www.figmentisland.com/shapeimage_5_link_0shapeimage_5_link_1